6 Useful Things I’ve Learned From Game Drives
After sunset on New Year’s Day, while driving back from sundowners on the Timbavati, we spotted a pride of 12 lions, including two of the reserve’s famous white residents. They sat quietly a couple of...
View ArticleShould you retrench your lifestyle?
The other day I was chatting to a friend who’s in the process of starting his own venture. Walking away from the security of a regular income is scary and it requires plenty of sacrifice. That he’s...
View ArticleDid Kulula deserve its onion?
I have a soft spot for Kulula. From 2003-2005, I worked on the account as a strategic planner. It was tough but lots of fun; I gave lectures on the brand at the Wits Business School, successfully...
View ArticleWhy Personal Branding Matters
If the 90s was the era of the brand, then you could argue that today we live in an age of the personal brand. Personal branding is one of the newer buzzwords, though the concept of managing your image...
View ArticleWhy I follow people I disagree with on Twitter
Yesterday I posted this Twitter screen grab to Facebook. In many ways, it captures the infuriating, wonderful craziness that is South African Twitter: At the top, my question to South Africa’s leading...
View ArticleInspiring Soundbites from the Loeries Creativity Seminar
I know how it goes. You’ve got PowerPoint slides to prepare. You need something inspiring. Something that will get your audience to go “Oh ja, that’s so true.” Here are the best soundbites, hot off...
View Article“Imagine that!” Inspiration from Graham Warsop
Graham Warsop is a legend in South African advertising. He was meant to be a barrister (which is an attorney in England, where everything sounds more posh). He has two law degrees, including one from...
View ArticleSocial Media for Small Business: The Why
Special guest post by MJ Khan Social media fervour peaked in 2012 with many local brands (from ‘Samoosa Dip’ to ‘plumb-avid’) claiming real estate on any social media platform that was free and didn’t...
View ArticleSocial Media for Small Business: The How
Part 2 of a special guest post by MJ Khan Yesterday we looked at 5 reasons why small business should invest in a presence on social media. Today we’re going to look at 7 questions to ask yourselves...
View ArticleFemale Archetypes in Advertising
Today I chatted to Adlip about female archetypes in advertising. I was asked whether advertising has changed to reflect the changing realities of women – and of course it has. But the dominant basic...
View Article
More Pages to Explore .....